关键词: 体育国际传播, 体育文本, 国际形象, 传播路径

Abstract: As a world language, sports is one of the best topics to arouse people's emotional resonance, and an area to enhance the positive international image of China. As an important part of international communication, China's sports texts still face such problems as monotonous contents, weak sports culture foundation, inadequate response to crisis events, poor multi-channel expressions of sports contents. Based on the Tokyo Olympic Games and the sports communication texts on international social networks in recent years, this paper discusses through content analysis the issues that China should pay attention to in international sports communication in the future. The issues include avoiding the periodical silence in reporting sports events and people, communicating China`s national sportsmanship, actively responding to sports crisis events, and broadening the international communication channels of sports contents. By doing so can we enhance the international communication ability of Chinese sports and contribute to building a good sports outlook and international image of China.

Key words: international sports communication, sports texts, international image, communication path