关键词: 北京冬奥会, 体育媒介化, 云端, 国际传播, 人类命运共同体

Abstract: The 2022 Beijing Winter Olympics will be mainly communicated to the world through digital technologiesin line with the development trajectory of immersive and personalized mediatization of sports events. China should seize the opportunities brought by digital communication to realize the unity of domestic and international communication, and the unity of national and international spirit, with "global unity" as the key tone. China should involve all Chinese people in the communication system of the Winter Olympic Games to realize the integratedcommunication of stories about the Olympic Games events, the athletes,the organization of the Games, the host city, the host country, and the global sports fans or general publics. China should make the stories more informative, more entertaining, and more accessible to world viewers. China should give full play to the differentiated communication potentials of athletes, media, government, and people at home and abroad, and promote the multifaceted interaction and extensive dialogues among different people. The international communication of Beijing Winter Olympic Games should take the spirit of fair competition and striving for progress as the original ideological core and the spirit of a community with a shared future for mankind as the ultimate goal. With the efforts of all, China will try to present a credible, lovable, and respectable national image, and promote the global public to achieve emotional resonance and enhance the courage to fight the COVID-19 pandemic together.

Key words: 2022 Beijing Winter Olympics, sport mediatization, digital communication, international communication, a community with a shared future for mankind