Abstract: By the methods of historical analysis and logical deduction,and under the theoretical framework of institution-life relationship,this present paper systematically surveys the sports literature texts since the founding of the People's Republic of China, and summarizes the development history, text characteristics, content evolution, and practical logic. It is concluded that sports literature has evolved from the sports publicity practice as a social project under the national perspective into the people-oriented cultural practice under the social perspective; the content has gone through the process from translation and simulation, through attaching importance to projects, and praising gold medals, to reflecting on reforms;sport development strategies have led the development trend of sport literature, with sport literature relying on projects under the strategy of combining popularization and improvement with more focus on improvement, sport reportages fully flourishing under the strategy of preferential development of competitive sports, sport network literature and traditional literature echoing each other under the strategy of coordinated development in the new era;text value has changed from highlighting the value of political propaganda to the people-oriented development, eventually realizing the double returns of literature being actually a study of human beings and sports humanism value.