关键词: 东京2020奥运会, 竞技体育, 性别平等, 奥林匹克格言, 文化传播, 媒介融合, 媒介形象, 体育新闻

Abstract: By examining the grand cultural feast of the Tokyo 2020 Olympic Games from the perspective of athletics, humanities and communication, we can gain an insight into the power, discourse, game spirit and identity representation of Olympic Games in modern civilized society, and get to know the trend of world sports development.Based on the relationship between athletics and institution, the relationship between athletics and humanities, and the relationship between athletics and cultural communication, this paper analyzes a series of hot issues in the Tokyo 2020 Olympic Games including why Chinese sports delegation won out, the new conception of gold medals and gold medal ranking, Chinese Women's Volleyball Team's performance, feminism, the new Olympic motto, the opening and closing ceremony, and Chinese sports image.The research holds that the Tokyo 2020 Olympic Games reflects the current situation and problems of Chinesecompetitive sports development, and the direction of development reform in the future; the Tokyo 2020 Olympic Games embodies a strong spirit of humanistic care in the interpretation of the Olympic spirit, cultural communication, artistic expression, the construction of gender equality and the emergence of modern consciousness; from the perspective of media communication, foreign media deliberately played down the excellent performance of Chinese sports delegation in the Tokyo 2020 Olympic Games, which also reflects to a certain extent the collective anxiety of Western civilizations in the face of “rise of the East and fall of the West”.

Key words: Tokyo 2020 Olympic Games, competitive sports, gender equality, Olympic motto, cultural communication, media integration, media image, sports news