关键词: 体育传媒, 身体表达, 女运动员

Abstract: Based on body theory, this paper focuses on the media coverage during the World Championships, trying to analyze, by means of content analysis, comparative analysis and classification, the differences in body narration of female athletesin different sporting events as constructed by media. It is found that female athletes are paid differentiated attention by media because of different gender types of sports. Compared with the female athletes engaged in masculine sports, media coverage of female athletes engaged in feminized sports is nearly twice that of the former. For female athletes engaged in masculine events, the reports are almost entirely focused on their“competitivebody”, while for female athletes engaged in feminized events, the reports are largely focused on their “social body”, that is, the description of their gender typing and emotion, as well as the description of their “body in life state”beyond the arena. The gender type difference of sports events leads to the internal division of female athletes in media presentation, which places them in the polar state of consumption orneglect. This reflects the dual identity test of female athletes under the male gaze and the lack of subjectivity of female body under patriarchy. Therefore, we call for the media to reconstruct female athlete's body.

Key words: sport media, body expression, female athletes