关键词: 体育传播学, 体育媒介, 移民观念

Abstract: This essay probes into the blending potentials of sports media from a theoretical perspective with the methods of documentary, questionnaire survey and interview and demonstrates the opinions about the sports media of Turkish immigrants, the largest immigrant group in Germany. The result of the empirical study shows that Sports media plays significant roles in helping Turkey immigrants blend successfully into the new environment. Meanwhile, from the perspective of media development, sports should be used fully to better and correctly convey important socialization contents. Sports media should produce programs containing diverse cultures to meet the requirement of people on sports media service.

Key words: sports communication, sports media, migrant concept