Abstract: Using methods of literature review, field survey and expert interview, this paper focuses on the difficulties in the project-based operation of rural sports events, such as the coordination of stakeholders, supply-demand contradictions, and the challenges of implementation and sustainable development. Key solutions include transforming "diverse interests" into "shared goals" to form a united force, focusing on the "quality" rather than the "quantity" of sports events, and integrating sports with rural development instead of separating them. These solutions aim to promote the healthy, sustainable, and high-quality development of rural sports events, thereby better serving the strategies of rural revitalization, national fitness, healthy China, and leading sports nation.