关键词: 新发展阶段, 高等体育院校, 大学社会责任, 国际化办学, 国际传播能力

Abstract: An important aspect of higher physical education institutions' practice in fulfilling their social responsibilities in the new developmentstage is to improve the state's ability to engage in international communication. Higher physical education institutions should attach great importance to this mission, and effectively improve their capacity and influence in international communication by giving full play to their own advantages and characteristics in developing international education, enhancing international communication awareness,optimizing international communication content, and expanding international communication networks.They can help improve the state's international communication ability by making full use of their rich academic resources, cultural resources, high-level human resources, and international partner network resources to strengthen theoretical research and talent training, and make due contributions in creating a lovely, credible, and respectable image of China.

Key words: new development stage, institutions of higher physical education, college's/university's social responsibilities, internationalization of education, international communication ability