Abstract:

In order to equalize the public sports service in urban and rural areas in China,and to improve the quality of rural public sports service in a all-round way, this paper, by using the methods of literature review, logic analysis, expert interview and field research,conducts a study on rural public sports service in China by centering around the the inherent logic of public service "4w". It is concluded that:the binary policy of urban and rural development is the cause of "unequal"public sports service in rural and urban areas; the "fragmental"financial support is the key factor restricting the supply of rural public sports service. Young rural adults who "live away from their homeland" face the situation that their demand of sports services can not be met. The rural left-behind receive low response to their demand expression due to poor communication channel.While analyzingthe reasons for the above situations from 4 aspects including ineffective policy implementation, lack of participating agencies'responsibility, shortage and waste of resources allocation, and improper performance evaluation, this paper puts forward on the basis of holistic governance theory corresponding governance policies including the 3 paths and 8 aspects of governance's public governance, rural grass-root governance and villagers' self-governance.

Key words: the Holistic Governance Theory, rural public sports service, equalization, fragmentation, government'spublic governance, rural grass-roots governance, villagers'self-governance