Abstract: Overall well-off society has experienced the stages of proposal, overall construction and completion, it is the prerequisite for the development of leisure sports and the two are closely related. In the process of building a well-off society, leisure sports is facing the challenges that people don’t know how to spend their leisure time, residents income can’t adequately support their leisure activities, diseases caused by unhealthy life style are commonplace, interpersonal relationship is weak, and ecological environment is damaged. However, these challenges also opportunities for the development of leisure sports. Therefore, the role of leisure sports should be positioned as: a way of stimulating sports consumption and the new engine of spurring economic growth; the stabilizer of strengthening social governance and enhancing political civilization; the power source of improving population quality and promoting the healthy development; new means of changing lifestyle and undertaking fitness strategy as well as the promoter of urban and rural planning and ecological civilization construction.

Key words: overall well-off society, leisure sports, development, role orientation