许文鑫, 姚绩伟, 黄熔朴, 彭艳芬, 曾梦娟. 大型体育赛事服务观众满意度量表的研制[J]. 成都体育学院学报, 2017, 43(5): 61-67. DOI: 10.15942/j.jcsu.2017.05.010
引用本文: 许文鑫, 姚绩伟, 黄熔朴, 彭艳芬, 曾梦娟. 大型体育赛事服务观众满意度量表的研制[J]. 成都体育学院学报, 2017, 43(5): 61-67. DOI: 10.15942/j.jcsu.2017.05.010
XU Wenxin, YAO Jiwei, HUANG Rongpu, PENG Yanfen, ZENG Mengjuan. The Design of Large-Scale Sports Event Service Audience Satisfaction Scale[J]. Journal of Chengdu Sport University, 2017, 43(5): 61-67. DOI: 10.15942/j.jcsu.2017.05.010
Citation: XU Wenxin, YAO Jiwei, HUANG Rongpu, PENG Yanfen, ZENG Mengjuan. The Design of Large-Scale Sports Event Service Audience Satisfaction Scale[J]. Journal of Chengdu Sport University, 2017, 43(5): 61-67. DOI: 10.15942/j.jcsu.2017.05.010

大型体育赛事服务观众满意度量表的研制

The Design of Large-Scale Sports Event Service Audience Satisfaction Scale

  • 摘要: 通过调查法、访谈法和数理统计法,以全国首届青运会为例,研制大型体育赛事服务观众满意度量表,为大型体育赛事服务的绩效评价提供相应的测量工具。通过对已有文献资料的整理与分析,结合专家半开放式访谈结果,形成具有53个题项的“初始量表”。 在经过项目分析、探索性因素分析和验证性因素分析过程中,逐步删除不符合条件的题项,最终形成包含大型体育赛事票务受理服务满意度、大型体育赛事工作人员服务满意度、大型体育赛事场馆设施服务满意度、大型体育赛事场馆环境服务满意度、大型体育赛事竞赛水平服务满意度和大型体育赛事配套服务满意度6个维度共29个题项的量表。信、效度检验表明,该量表具有较好的内部一致性信度、结构效度,可作为大型体育赛事服务观众满意度的测量工具。

     

    Abstract: In order to provide a measuring tool for evaluation of large-scale sports event service, the present paper took the First National Youth Games as an example to designthe large-scale sports event service audience satisfaction scale by methods of survey,questionnaire, mathematical statistics. Based on analysis of relevant literature and semi-open interviews of experts, the authors designed an "initial scale" with 53 items. After removingthe items that do not meet the conditions through item analysis, exploratory factor analysis, and confirmatory factoranalysis, the authors eventually developed a scale with 29 items of 6 dimensions which include large-scale sports event ticket acceptance service satisfaction, large-scale sports event personnel service satisfaction, large-scale sports event venues and facilities service satisfaction, large-scale venue environment service satisfaction, large-scale sports event service competition levelsatisfaction and large-scale sports event supporting service satisfaction. The reliability and validity test showed that the scale has good internal consistency reliability and structure validity, and could be used as a measuring tool forlarge-scale sports event service audience satisfaction.

     

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