Abstract: Depending on the main events from the initial start to the gradual perfecting process as the research basis, the increased suspense, the fairness of competition and the promotion of league brand as the pointcut, and the amendment of the rules as the breach, the paper adopts the methods of questionnaire survey, literature investigation, video observation and expert interview to research the amendment and innovation of CBA rules. The research result shows that the present CBA rules are different from other leagues mainly in its foreign players’ selection and utilization. The amendment and innovation of the rules is not only the specific embodiment of the league’s core concept of “serving the fans, the media and the sponsors”, but also the fundamental solution to the problems in the league and an important path to create a world renowned brand.