关键词: 职业体育市场, 准入制度, 框架, 优化, 规制

Abstract: The paper researches the optimization of main framework of China's professional sports market access system in order to develop and improve China's professional sports market access system and to promote the healthy development of professional sports market, with the result believing that the access system in China is the one of complex regulation with the characteristics of both social and economic regulations. The combination of market access mechanism, dynamic regulatory mechanism and exit mechanism forms the active monitoring system, which is conducive to maintaining competitive and orderly market environment of professional sport. Incentive regulation approach overcomes the problems brought about by the traditional administrative orders and control, which is conducive to regulating the clubs' main capacity construction and the soaring cost.

Key words: professional sports market, market access system, framework, optimization, regulation