关键词: 赛事媒体版权, 体育赛事, 体育媒体, 产业链, 利益, 价值

Abstract: Through literature,text analysis and expert interviews, the concept of media copyright and industrial chain of sports events was defined. The basic composition, operation status, operational motivation, operational mechanism and the basis path of the media copyright industry chain of sports events in China are discussed. In the operation of media copyrights in China's sports events, there are strong demand for copyright, high prices and weak liquidity, short industrial chain and insufficient connotation, imbalance between supply and demand in the operation of industrial chain, low level of industrial chain operation, insufficient internationalization, and chaotic capital operation. problem. The analysis believes that the media copyright industry chain of sports events mainly includes the upstream event organization, the media in the middle reaches, the downstream product market, etc. The industrial chain operation of the sports event copyright is conducive to the saving of transaction costs of all links in the industrial chain. Improve the operational efficiency of the organization and thus enhance the competitiveness of the entire industry. Good industry chain operations must follow mechanisms including value generation, trust contracts, communication and negotiation, benefit sharing and risk sharing, competitive cooperation and supervisory incentives. It is proposed to strive for policy support and optimize the consumption environment of the event; "forward extension" to carry out the reserve incubation of the event resources; the expansion of the middle reaches, the multi-level development, and the improvement of the energy levels of each link; the downstream extension, the capture of the feng shui, the cross-border integration, and the extension of the industry The basic path of industrial chain development such as chain space.

Key words: competition media copyright, sports events, sports media, industrial chain, benefits, value