关键词: 职业足球俱乐部, 地域化, 一线队球员, 球迷支持度, 俱乐部品牌

Abstract: The present paper analyses the regional distribution of professional football clubsin China.The results show that: (1) The eastern region is the primary choice for professional football clubs, and the number of football clubs based on the central region is increasing gradually. Football clubs' distribution in cities exhibits the feature that the more developed a city is, the higher the density of professional clubs is. Some clubs of China League transfer to developed regions or to regions where there is no professional football club. (2) The internal cultural factors represented by first tier teams don't have obvious regional features.3. The regional cultural factors represented by football fans is yet to be optimized.4.Brands of professional football clubs exhibit obvious regional features, but some brands in certain regions don't exhibit strong continuity.The main problemsinclude: there is no planning and guidance for regional layout;cultivation of local players is insufficient; there is no local fans-oriented cultural construction; the awareness of building brand in a region for longtime is weak.

Key words: Professional Football Clubs, Regional Distribution, First Tier Teams’ Players, Fan Support, Club Brand