关键词: 体育场馆, 城市体育服务综合体, 发展路径, 体育产业, 经营模式

Abstract: By using the methods of dynamic comparison and expert interview,the present paper analyzes the necessity and feasibility of developingCity Sports Service Complex (shortened as CSSC). The paper summarizes the trend and experience in developing “CSSC” at home and abroad and points out that the development path for CSSC include: rebuilding the existing large sports venues to add new services; transforming business complex into city sports service complex; planning new sports service complexes with reference to new sports complex idea. In the process of developing sports service complexes, issues concerning land transfer,policy continuation, public welfare and business operation should be handle properly. Efforts to promote the PPP model, and to introduce modern enterprise system should be strengthened. The authors suggests that the development of CSSC be written into “the 13th Five-Year National Development Plan”, state-owned enterprises play a leading role in transforming existing large stadiums, enterprises of mixed ownership play their advantage in sports complex business operation, policies to support taxation and investment and financing and mechanism of ensuring reasonable returns for investment and protecting the rights and interests of investor be worked out so as to promote the development of city sports service complex.

Key words: stadiums, City Sports Service Complex, development road, sport industry, business model